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What is Project Trade?

Project Trade is the Pet Professional Guild's (PPG) international advocacy program that promotes the use of force-free pet equipment by  asking pet guardians to swap choke, prong and shock collars (and any other devices that are designed to change behavior or care for pets through pain or fear). Because we want all pets and their guardians to experience the huge advantages and long-lasting effectiveness of force-free training and pet care,  clients trading get great discounts on the most popular, effective, fun and pain-free training and pet care services in exchange for  thier old gear.

Effective, humane animal training and pet care methods are the foundation of any animal’s healthy socialization and training and help prevent behavior problems. Since a wide variety of equipment and tools are commonly used when training pets, the pet-owning public needs to be aware of the potential problems and dangers some equipment may pose. Specifically, the use of collars and leads that are intended to apply constriction, pressure, pain or force around a dog’s neck (such as ‘shock, choke chains’ and ‘prong collars’) should be avoided. Distinguished veterinarians and behaviorists worldwide are joining the discussion and calling for the elimination of such devices from the training efforts of both pet owners and professionals.  Learn more about Project Trade

Listen to Project Trade Ambassadors Talk About How They Manage Project Trade in their BUSINESSES

How Would You Like to Trade Your Old Dog Training & Pet Care Equipment FOR GREAT DISCOUNTS?

We want to encourage you to swap great discounts on pet training and care services for your  shock collars or any other qualifying pet gear. By participating in “Project Trade” you can earn up to 15% off participating member services simply by giving them old pet gear* you have laying around. It couldn’t be easier!

Participating members will be flying the Project Trade Badge. Locate your Project Trade Member Here

What Do the Experts Say?

  1. Respected veterinarian and thyroid expert, Dr. Jean Dodds, recommends against choke or prong collars “as they can easily injure the delicate butterfly-shaped thyroid gland that sits just below the larynx and in front of the trachea. These collars can also injure the salivary glands and salivary lymph nodes on the side of the face underneath both ears.”
  2. Bestselling author and canine behaviorist, Jean Donaldson, says: "These devices (choke and prong collars), when they work, do so to the degree that they hurt. With the advent of modern methods and tools they are irrelevant.”
  3. According to veterinarian and veterinary behaviorist Dr. Soraya V. Juarbe-Diaz: "Using punishment to stop behaviors is not new. Notice I say ‘stop’ rather than ‘teach’ -- I can stop any behavior, but I am more interested in teaching my students, animal or human, to choose the behavior I want them to perform because they can trust me, because I do not hurt them and they are safe with me, and because the outcome is something they enjoy.”

PPG thus encourages all pet owners and pet professionals to embrace modern, scientifically based, training techniques and tools, especially the latest generation of no-pull harnesses which are free of the risks posed by traditional collars and offer far more benefits. So swap your gear and help create a kinder world for you and your pet!

About Shock-Free Coalition

The Shock-Free Coalition believes that pets have an intrinsic right to be treated humanely,to have each of their individual needs met, and to live in a safe, enriched environment free from force, pain and fear.

Contact Us

1-844-462-6473 Ext: 4
Main Switchboard

2609 N Forest Ridge Blvd #179, Hernando, FL 34442

Email: Support@shockfree.org

Monday to Friday EST
9:00 a.m. - 6:00 p.m 

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